Updated on March 17, 2026
Updated on March 17, 2026
Privacy policy
At Novi, your privacy isn't an afterthought — it's part of how we build. We collect only what we need, we don't sell your data, and we're transparent about everything we do with it.
At Novi, your privacy isn't an afterthought — it's part of how we build. We collect only what we need, we don't sell your data, and we're transparent about everything we do with it.
Information we collect
We collect the following when you use Novi:
Your first name and email address
Travel preferences including dietary needs, budget, and activity interests
Location data to surface nearby recommendations
Behavioral data including scroll patterns, tap activity, and time spent on screens — this is how Novi detects decision paralysis and steps in to help
Device type and operating system
We collect the following when you use Novi:
Your first name and email address
Travel preferences including dietary needs, budget, and activity interests
Location data to surface nearby recommendations
Behavioral data including scroll patterns, tap activity, and time spent on screens — this is how Novi detects decision paralysis and steps in to help
Device type and operating system
How we use your information
We use your information to:
Deliver personalized recommendations based on your location and preferences
Detect moments of decision paralysis and surface timely nudges
Improve Novi's recommendation engine and freeze detection accuracy
Communicate with you about your beta experience and product updates
We use your information to:
Deliver personalized recommendations based on your location and preferences
Detect moments of decision paralysis and surface timely nudges
Improve Novi's recommendation engine and freeze detection accuracy
Communicate with you about your beta experience and product updates
What we don't collect
We never collect payment information, passport or ID details, or any data from third-party apps. We do not sell your data. Ever.
We never collect payment information, passport or ID details, or any data from third-party apps. We do not sell your data. Ever.
Data security
We take reasonable technical measures to protect your information from unauthorized access. Your data is stored securely and accessible only to the Novi core team. We will notify you promptly if a breach occurs.
We take reasonable technical measures to protect your information from unauthorized access. Your data is stored securely and accessible only to the Novi core team. We will notify you promptly if a breach occurs.
Your rights
You may:
Access the personal information we hold about you
Request correction of any inaccurate information
Request deletion of your data at any time
Opt out of future communications
Withdraw consent, which will end your beta access
You may:
Access the personal information we hold about you
Request correction of any inaccurate information
Request deletion of your data at any time
Opt out of future communications
Withdraw consent, which will end your beta access
Changes to this policy
We may update this policy as Novi evolves. If we make material changes, we'll notify you via email before they take effect.
We may update this policy as Novi evolves. If we make material changes, we'll notify you via email before they take effect.
Contact us
If you have questions or concerns, please email us at noviteam.ai@gmail.com.
If you have questions or concerns, please email us at noviteam.ai@gmail.com.